Marseille & Grenoble to Delhi… Yes OUI Care!
FOREIGN AFFAIRS (edited by Bandana Tewari) / VOGUE View (Feb 2014). They’ve crossed continents to make India their home, carving fascinating careers in fashion and design.
French duo living in Delhi are the women behind Yes OUI Care, an eco-conscious, ethical accessories and fashion label. Corinne Fricker and Noelline Besson, along with partner Pankaj Sharma, blend Indian and French talent and collaborate on designs with underprivileged children and women, creating high-quality, eco-friendly products at reasonable prices. Fricker, who “loves details like raw edges, contrasted stitches and nice buttons,” grew up in Marseille and first travelled to India 15 years ago. “I wanted to live in Delhi as most of my clients were manufacturing here,” she recalls. The Bangalore-born Besson was adopted by a French couple and grew up in Grenoble. The trained interior designer leans more towards “casual chic”-soft fabrics, scarves and shawls-and loves the energy of India. “It is much more interesting than the uniformity we notice more and more in the West. By Ambika Muttoo. Photographed by Hormis Antony Tharakan. Styled by Aaditya Walia.
Enjoy the making of… Thks to Tiss for the pics ;o)